It’s the time of year when Election Fever hits the UK & you cannot open a newspaper or turn on the news without reference to either the upcoming Local or General Elections. Leaflets appear through our letterboxes on a daily basis as MP’s scramble to secure our votes. Sadly, a lot of the images that accompany the array of promotional material are very poor. Dark, underexposed images together with portraits that have been taken on a smartphone are just a few examples. Investing in Professional Photography is absolutely paramount to any successful Election campaign & here are the reasons why:
Professional Headshots captured by a friendly, experienced photographer will be beautifully lit using professional lighting equipment. I can help pose & relax even the most nervous of subjects. With patience & gentle direction, we can capture images that convey a positive message – one that shows you as friendly & approachable. Great portraits convey so much more than just a ‘nice photograph’ – they contain subtle psychological elements that the viewer picks up on, sometimes not even knowing it. For MP’s & Electoral candidates a positive, approachable public image is everything. You can have the greatest manifesto known to man, but if your portrait looks scary or aggressive to someone when they pick up your leaflet then I very much doubt they will have 100% confidence in your promises. Many Parties will skimp on photography & opt for quick smartphone snaps of MP’s, but once these have been subjected to the printing process of a newspaper they end up even more dark, muddy & not flattering at all.
After an MP Headshot or Portrait Session I always supply the images in a variety of ways including square crops, landscape crops & black & white versions. I also provide these images in both high resolution full size files which are perfect for printed media, leaflets, posters, Editorial articles & interviews. The same images are then also provided in online versions which have smaller file sizes & are all ready for Websites, Blogs & Social Media profiles. This complimentary service is always a huge hit with clients as they have a portfolio of images that will fit all aspects of their campaigns both online & in print. No more stretched, blurred or poor quality photographs because they only have the one version they took on their smartphone.
To find more information on booking a Headshot session for yourself or for a group then you can find more info here. Make sure modern, professional images are part of your brand – showcase the best version of yourself.