This year Morrisons Coleshill Celebrates Super Dads on Fathers Day & wanted to do something a bit special. We wanted to celebrate all of the Super Dads who have gone above & beyond during this COVID-19 crisis. We began by reaching out on Social Media, asking for nominations of Super Dads within the local community. As a smaller store Morrisons Coleshill has strong ties to the local community & many of it’s customers come into store on a daily basis. The concept was to create a buzz in store during Fathers Day weekend, raise the profile of Morrisons Coleshill & also to reward the amazing Super Dads.
We also designed a leaflet advertising the event which we handed out within the store. We also placed leaflets at various contact points within the store so that the customers could pick one up. Current social distancing measures always pose a challenge but we set up a Photo Booth in the foyer which would minimise disruption. This would also allow for social distancing with customers & we had wipes, gloves & hand sanitiser to hand.
The weekend was a huge success & the Super Dads were rewarded with a mug & box of Heroes Chocolates. We took their photo at our Photo Booth & also invited them to have a photo taken on their own smartphone – this gave them an instant photo to share on Social Media.